Who we want to be?

Everybody needs goals. Perhaps it’s a great way to be as a baker since if you know where you want to end up, it’s just a few quick steps to get there.

After being open four and a half years, mostly being in survival mode, it has become clear that we need to take a step back. Things have started to run more smoothly. The staff has taken charge of the bakery, and they now know instinctively what to do. We’d like to move the bakery to the next level, which is going to be a big shift in how we handle our daily tasks. I’d like to build better partnerships with my suppliers. In fact, I’d like to find better suppliers, and not rely so heavily of large box vendors where I don’t have a real person to deal with. There are going to be struggles. There are going to be inconsistencies, there are going to be days when we don’t have strawberries, but I am dedicated to bringing in the best quality ingredients to the shop, taking full advantage of the bounty that we have in the Pacific Northwest. Seizing the moment so to speak. Life is too short for the same old mediocre stuff every day.

The other goal I have is to grow the business, and perhaps open another retail entity. Unfortunately, we aren’t going to be able to stay at our current location forever, so it’s time to broaden our horizons. I have been taking some time to look deep into my heart and find my passion. Sure, I love food and I love pastries. But now that I’ve successfully opened a bakery, what do I really want to give back to the world? With strength, focus, and determination, I feel ready to take on the challenges of moving forward, no matter which direction the future takes me to.